BUILDING THE PINK ROAD OF HOPE
Officially launched! Building the Pink Road of Hope: NCSM - Etiqa Malaysian Breast Cancer Screening and Detection Ecosystem.
This coffee table book documents in a step-by-step manner a solution for breast cancer screening and detection, beginning from inception, planning, implementation, and finally impact in Malaysia.
What makes this solution even more interesting is that the free mammogram screening programme has been running for more than three years and is within its fourth year at the time of writing this book - which is an extrapolation into its long-term sustainability.
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